Digital transformation for Beckerbillett, one of Europe's largest Ticket distributors
Next time you buy a ticket to a zoo, cinema, or museum in Germany, you might have us to thank for it going smoothly.
01.
Beckerbillett is one of the largest ticket distributors in Europe
With decades of experience in the German ticketing market, they provide events & venues with complete ticketing solutions. The company offers everything from printed tickets, and access control hardware, to ticketing and visitor management software.
They were going through a digital transformation, with a small in-house team of developers. However, they faced a lot of pressure from growing customer expectations. When online sales skyrocketed during the pandemic, it put even more strain on the team and their systems. To solve this problem, our client reached out for external help and expertise.
A complete digital journey that saw sales increase by 167%
Starting from 2021 we have worked with Beckerbillett to help drive their digital journey in three key phases. First, we migrated their legacy system to the cloud. This cut expensive on-site hosting costs and built a scalable foundation for growth. Next, we built a ticketing portal and API. This streamlined ticket management, expanded sales channels, and sped up client onboarding. Finally, we created a multiplatform solution using Blazor for custom access gates. This delivers real-time ticket validation and better user experiences on all devices.
Discover more about each step in this transformation.
Client
Industry
Services
Technologies
02.
A modular transformation that lowered costs and set the framework for growth
The first major challenge was to modernize Beckerbillett’s legacy system to meet rising demand and cut high operating costs. Beckerbillett’s current system was expensive to host as it used physical servers. The solution was to migrate to the cloud. The decision to initially redesign the system as a modular monolith was to get to market faster & lower overheads.
However, this migration was the first step in a longer growth plan. The next was to design a solution that could easily scale to meet increasing demand. By shifting to scalable architecture, our team helped Beckerbillett to adapt to changing market needs. Where each part of the system could scale independently. And, at the same time lower long-term costs further.
The result is a scalable ticketing system that aligns with Beckerbillett’s long-term goals.
03.
Developing a personalized, adaptable ticketing experience
Central to the transformation was a ticketing portal that serves as the core of the entire system. This platform unifies the new microservices architecture. It delivers an intuitive, personalized interface for creating and managing ticket offers.
Built as a flexible solution, it starts with a basic module covering essential ticketing and visitor features. It can then expand with optional modules. This ranges from online shops and access control gates to dynamic pricing. The goal was to offer more flexibility. A modular approach means better customization and allows features to be developed independently. This helps lower costs for expanding the platform.
Key benefits of the portal include:
- Enhanced Flexibility: can add more modules and features to clients’ needs.
- Reduces production time & costs: each component is built on its own. This reduces the time and cost associated with system-wide changes.
- Future-Proofing: a modular approach minimizes disruption. It lets Beckerbillett adapt to market demands without overhauling its entire solution.
04.
Onboarding 10 new partners with 66% fewer developers
To help Beckerbillett increase its reach, the new portal also supports an API-based ticket sales system. Partners can sell tickets directly from their platforms & onboard new clients faster than before.
A key challenge was ensuring real-time ticket availability across multiple sales channels. Our team developed a solution that synchronizes ticket inventory. It prevents overbookings and means that all partners have accurate up-to-date data.
In addition, we took on the task of integrating with a larger ticketing marketplace(BookingKit). This has significantly expanded Beckerbillett’s sales reach.
For Beckerbillett’s TOP system, we also created a ticket wizard system. It dynamically presents the best ticket prices based on visitor inputs such as attraction, date, and number of people. This solution drives conversion rates by offering personalized, competitive pricing.
05.
Gate access solutions to deliver more value for clients
One of our main goals was to help Beckerbillett offer more to their clients. We worked with its team to develop software for access control systems.
This includes handheld devices, standing gate terminals, and an EPOS system. The solution needed to integrate with their legacy cash registers.
A major business challenge was managing a data-intensive system. Tickets needed to be validated and real-time data pushed to the cloud before attendees reached the gate. Our solution meant the system processed and validated tickets quickly. This means more sales with fewer queues.
Expanding Beckerbillett's offerings with a Modular Cash Register (MIA)
MIA is a portable device that lets Beckerbillett’s customers sell and print tickets anywhere. Once registered on the Beckerbillett portal, the device syncs events, tickets, and payments on the cloud. This means real-time data accuracy. It gives venues the option to print tickets wherever they need to, boosting sales.
The standing gate terminal was developed in just half the time
Developed using the same unified codebase as MIA, this terminal was developed fast.
From concept to sales in just five months. This was a 50% reduction in development time over MIA thanks to using a single code base for all applications.
Both devices allow venues & events to monitor sales data and buying patterns. Giving valuable feedback on sales.
06.
Boosting customer satisfaction with smart, simple configuration
We designed the gate access control software to be user-friendly, even for non-tech staff. The system supports multiple configuration options including QR codes, NFC, and PIN.
Clients first create an event in the Beckerbillett portal and then update any of the devices with the right configuration. By building software around the user, Beckerbillett is able to deliver a better service. One that drives customer satisfaction and supports long-term business success.
Watch the system in action below.
07.
Reducing development costs with a unified, multiplatform ticketing solution
To deliver the custom gate access software, our team developed a multi-platform solution using Blazor MAUI. This was to ensure a consistent ticket-selling experience across all devices. Our team developed a full ticketing ecosystem using Blazor.
Using one unified codebase reduces development and maintenance costs. The system delivers faster transactions, works offline when needed, simplifies updates, and provides a consistent user experience.
The benefits to Beckerbillett are:
Saves Money: using one codebase lowers costs by using resources better.
Uniformity: standard rules for inventory and sales cut errors and help track assets correctly.
Easier Updates: changes can be applied everywhere at once, reducing upkeep costs.
Better Integration: all systems share data without any conflicts.
Flexibility: the system can add new features and users without messy upgrades.
For a detailed breakdown on how using .NET MAUI delivered this multi-platform solution, discover more here.
08.
Building on our successes, what's next for our collaboration?
By migrating to the cloud, building APIs, and deploying a unified multi-platform solution, Beckerbillett has a scalable, modern ticketing system that drives business growth.
This transformation has boosted system performance and cut costs. It also gives them a platform that lays the groundwork for further innovation.
The project is still ongoing. Our developers along with Beckerbillett continue to explore new ways to better their platform. The main aim of the collaboration is to design a ticketing system that meets all users’ needs.
MEET OUR EXPERT
Sebastian Dąbkowski
Lead Architect for Beckerbillett
Sebastian is the Lead Architect who worked closely with the Beckerbillett team on their custom solution. With his wealth of technical expertise and visionary thinking, he guides the success of the project.
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