That means if your ticketing platform isn’t integrated with social media, you’re leaving money on the table. Not only do you miss out on a growing revenue stream, but you also fall behind competitors who adapt to this shift.
So, how can you make sure your platform is keeping up? By using social media automation, you can help your clients sell more tickets & boost engagement. For you, this means a value-added service.
Let’s dive into the online trends shaping event ticketing. I will explore five powerful ways automation can help your platform stay ahead.
How is social media changing event ticketing?
Younger consumers are ahead when it comes to event discovery and ticket purchases. Nearly half of Gen Z (49%) and Millennials (48%) find new brands and products through social media. And guess what? The same behavior applies to events.
Instead of traditional advertising, buyers turn to influencers & viral posts to learn about events.
Let’s look at the figures. 52% of Gen Z have purchased via TikTok, compared to 37% of Millennials. Millennials prefer Facebook, with 52% still actively using it, while only 31% of Gen Z do.
But social media isn’t about discovery. A Harris Poll found that 68% of Gen Z prefer spending money on live events over material goods. In fact, spending on experiences has jumped 65% since 2019.
What’s driving this? FOMO (fear of missing out). More than half (54%) of Gen Z say FOMO influences their decision to attend events.
For event ticketing solutions, this presents a huge opportunity. By integrating social media into your platform, you can reach these digital-first buyers where they spend the most time. This will lead to increased engagement and higher ticket sales for your clients and a paid service for you.
5 ways automation can improve your social media product
Social media is a great tool for ticket sales, but managing it can be challenging for event organizers. That’s where automation comes in. By adding automation, your ticketing platform can help clients sell more tickets with less effort. Here’s how:
Create urgency with automated ticket alerts
FOMO is one of the strongest motivators for ticket sales. Your platform should offer automatic notifications. These alert users when ticket inventory is low or an event is near. These real-time updates create a sense of urgency, pushing hesitant buyers to act before it’s too late.
Event organizers should have full control over these alerts, choosing when and how they’re triggered. Picture a fan thinking about whether to buy tickets. Then, they get an alert “Only 20% of tickets remain” or “This Saturday only”. That sense of urgency pushes you to act right there & then.
By providing this flexibility, your platform can help clients maximize last-minute ticket sales.
Increase engagement with automated social media posts
Timing is everything on social media. Your platform should allow clients to schedule posts when engagement is highest. This means posts reach more potential buyers without extra effort.
Automation ensures event promotions stay active even outside of working hours. It makes it easier for organizers to maintain visibility and keep audiences engaged.
Case Study: How Beckerbillett boosted sales by 167%
Beckerbillett, one of Europe’s biggest ticketing companies, partnered with us to upgrade their legacy system and grow their reach. We created a cross-platform app and added a flexible API that brought in 16+ new clients. The result? A 167% boost in sales. With a modern platform, real-time ticket updates, and better tools for promotion, they reached more customers.
Improve targeting with AI audience segmentation
Not all event-goers are the same. Some love EDM festivals, some prefer jazz concerts, and some are into esports tournaments. Your platform should help deliver the right message to the right person.
For example, an event promoter could:
- Target students with discounted tickets.
- Promote family-friendly events to parents.
- Market music genres to fans who have gone to similar concerts.
Personalized marketing increases engagement and leads to more ticket sales. Instead of generic posts, AI-driven segmentation allows for tailored content. Content that will resonate with each audience segment. This feature helps them get better results and makes your platform more valuable as a marketing tool.
Capture more sales with instant chatbot responses
Speed matters. Fast responses help turn interest into ticket sales. If someone messages an event page asking, “Are there still tickets left?”, they want an answer now, not in 6 hours.
By adding chatbots to Facebook Messenger and Instagram, your platform handles customer inquiries 24/7. It also means your clients won’t need extra staff to deal with customer questions. Chatbots can answer common questions about ticket availability, pricing, and event details.
Faster responses mean happier customers and higher conversions.
Track performance with unified analytics
A clear picture of marketing performance helps event organizers fine-tune their strategy. Your platform should offer a centralized analytics dashboard that tracks:
- Social media engagement
- Ticket sales
- Audience behavior
With real-time data, clients can:
- Shift ad spending to the platforms that drive the most conversions.
- Identify peak buying times and schedule promotions for then.
- Test different messaging strategies to see what resonates best.
Key factors to consider when implementing social media automation
Not all automation is built equal. As a marketer, here are the areas I will look for when thinking about value.
Authenticity & brand consistency
Automated content should feel natural and on-brand. Generic or robotic messaging will turn users away. If you offer automated posts, you should train your model around natural-sounding content.
Performance tracking
Offer real-time engagement and ROI tracking. This means your clients can adjust their marketing strategies as needed.
Balance automation with human oversight
While automation can handle repetitive tasks, human intervention is still needed. Make sure your platform has ways to keep humans in the loop.
Test & optimize
Automation isn’t a set-it-and-forget-it solution. Support A/B testing and campaign adjustments to ensure the most effectiveness.
By focusing on these elements, your platform can provide an effective social media experience for clients.
The business impact: why this matters for your ticketing platform
Integrating social media automation into your ticketing platform unlocks new revenue streams. It also helps you to offer a unique selling proposition.
By offering automated marketing tools, your platform can
- Increase ticket sales with personalized, data-driven outreach.
- Reduce marketing costs by cutting down on manual effort.
- Introduce premium automation features as subscription add-ons.
And most importantly, you stay competitive. Younger consumers expect a digital-first buying experience. Traditional ticketing platforms that fail to evolve risk getting left behind.
Final thoughts
The way people buy event tickets is changing, and social media is leading the charge. Smart automation tools help event organizers sell more tickets & engage with audiences. It also means you stay ahead of the competition.
The shift toward social-first, experience-driven purchasing is here. Now is the time to invest in data-driven social media integrations that future-proof your event ticketing solution.
